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Title: Mastering the Welcome Campaign: Engaging New Subscribers in Your Brand Journey
Description: Learn how to craft an effective welcome campaign to introduce new subscribers to your brand, set expectations, and foster engagement for successful digital marketing endeavors.

The Welcome Campaign
Definition: An activated campaign sent promptly after someone subscribes to introduce them to your brand and establish expectations.

• Welcome new subscribers.
• Inform them about what to expect.
• Guide them on the next steps to derive maximum benefit from your brand.

This campaign is designed to acquaint new subscribers with your brand, communicate the value you intend to provide, and ignite excitement about your brand. By effectively onboarding them, they will start recognizing your name in their inbox and engaging with the content you send.

Storyboard It
Step 1: Start by extending a warm welcome to new subscribers and introducing them to your brand.
Step 2: Concisely outline the benefits they will receive as subscribers in 3-4 bullet points. (This is crucial for conveying the value of subscribing.)
Step 3: Set expectations by outlining what they will receive and what actions they should take:

• We will send you brand new content and strategies on digital marketing two to three times a week. [Here’s what we do.]
• When you receive an email, read it and save it—because when you’re seeking effective strategies, you’ll want to access this information. [Here’s what you need to do after we’ve sent it.]
  Step 4: Encourage whitelisting to ensure they receive your emails:
• The information we provide, even the free content, is highly valuable, and missing out on it would be a loss. So here’s what I want you to do:
  • Whitelist this email address. [Include a link to instructions.]
  • Create a folder to save all our emails.
  • Don’t auto-file any of them. (Read them and utilize them to grow your business!)
  Step 5: Showcase your best content. Send them a “best of” campaign featuring:
• Your most popular content, whether it’s a video or a blog post.
• Your highest commented Facebook post or Facebook Live session.
• A piece of content that has received rave reviews.
  Think of your welcome emails as a first date with your new subscriber. Present yourself in the best light, share your best stories, and focus on building a relationship with your new audience.
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